Showcasing outstanding design for the communities of the future
Architects have a largely unknown or misunderstood role in our communities. We needed to communicate the value of architects and architecture to the rising generation of clients and potential clients, architects and ambassadors.
We developed a content platform of sharable, personal stories of how architecture is changing lives and improving communities. For broadcast awareness, we’ve developed a series of TV commercials showcasing the positive difference architecture makes in our daily lives. For higher touch engagement, we created the perennial I Look Up Film Challenge which solicits film story submissions from filmmakers and architecture enthusiasts to showcase the amazing and sometimes life-changing stories architecture brings to our communities. The Film Challenge is conducted via a microsite including submission, public voting, and content sharing.
The American Institute of Architects presents a short documentary film on the positive changes in Midtown, a neighborhood in Jackson, Mississippi. Duvall Decker, a Jackson architecture firm, worked alongside residents and community leaders to transform a struggling area into an example of healthy community revitalization. This film launches the 2017 I Look Up Film Challenge and introduces this year’s theme, Blueprint for Better. The AIA invites filmmakers and architects to team up and tell stories of architects making a positive impact on a community.